Very interesting piece.... Using the new products(*), advertiser data can be overlapped with AOL’s audience data, location targeting data, or any third-party sources to target and reach users on their mobile or other connected devices. Advertisers can also set up unique mobile audience targeting parameters and apply optimised spending recommendations to future ad buys.

The number of mobile campaigns run programmatically by AOL grew 227 per cent from Q4 2013 to Q4 2014, and 56 per cent of AOL’s customers are now running cross-screen or omni-channel campaigns, according to the company.

*(Uplink.to technology? hmmmmm)