Looking at the St. Petersburg, JFK route under first class as well, the prices start at $13,187 and go up to $20,325. There are 5 airlines that offer this service, none of which have nonstop flights of at least 12 hours 5 minutes travel time and one stop. I used the same date range, depart on September 21 and return on September 22. IMO, with BLTA's nonstop route shaving 4 hours off the flight, they would be able to capture a good majority of this business as well.

IMO.