When content is loaded and the sales guys at Best Buy have the ammunition to promote it, I think Ultraflix will pretty much sell itself. Not to hard.

"Hundreds of your all time favorite movies in stunning 4K to go along with your brand new 4K TV purchase !!! And to say thanks for buying a 4K TV from us, were going to give you this $10 Ultraflix gift card so you can enjoy your first 4K movie experience on us !!!" Enjoy !!!!!