If hisense delivers on quality that you can see, and begins getting good reviews, then the masses wil flock to it for the main influence when purchasing. PRICE. Hisense will be mainly sold at walmart. A large percentage of people who do all there shopping at walmart do so for a reason... PRICE. While I do agree that early adopters may not be so inclined to purchase a hisense, when brand new 1080p tvs are a thing of the past and consumers have no choice other than UHD/4k-probably by end of this year or middle of next-hisense will own a large portion of the lower end market if for no other reason than... PRICE