It's a sure bet as far as I'm concerned. This team has an awesome brand name first of all. That is extremely helpful for marketing anything. It's a name that has a sort of majestic (even familiar) and very American "ring" to it. Then there are the flavors. They did a great job with flavor experts and made sure that what went in the cans was just as appealing as what was on them. Amazon was a major plus, the importance of those sales probably underestimated by many due to the sliding stock price, but the revenue has undoubtedly had a major impact on early efforts. Even if conversions have been part of the dumping, it will inevitable come to an end, and as the milestones of audited financials, up-listing, new major deals and revenue growth are realized, the stock price will move up in a whole new way. Should be well worth the wait.