When filmmakers really start figuring out how to use the higher 4k resolution more to the benefit of the movie experience you will see things done that will make you not ever want to watch a movie in anything other than UHD. It's like any new technology. There is a learning curve that is going to vastly improve the viewing experience. This is the future of entertainment! When sporting events start embracing 4K you are going to see an explosion in demand for it.