Yeah, and the numbers in the financials, followed by the inevitable up-listing, will get the stock analysts like Cramer talking the company up instead of beating the company up. It's the buzz generated by the proof of progress that's going to ultimately be the catalyst to big investment capital. It takes a little longer without big spending up front to advertise the product, but I still think critics are underestimating the sales momentum that's happening here despite the lack of major advertising capital and the significance of just what that says for the brand appeal and the results of what efforts have been made as of this point.