There's truth to that, but money is being made at an impressive rate for not spending big gobs on advertising, and the financials going forward should make it obvious. That tells me that in some cases the product is just much less reliant on the "pumping" to sell it because it's damned good and the package is a real attention grabber. Just imagine the potential it has with the advertising!! It's hard to be patient, but I maintain that once the big investment capital starts flowing in there'll be no stopping RMH Brands.