While its nice for us to be able to see the movies coming soon, I imagine they are just committing all efforts into getting Ultraflix ready for Sony, Hisense, and Samsung Tizen. I seriously can't wait until all those platforms have it up and running smoothly, it will be a total game changer. I just chatted with Sony support and they said they are getting requests for it constantly but they couldn't give me a time frame unfortunately, it seems to me it is on NTEK to get them a working app.