Pure Hospitality adds Samasati Resort to Oveedia database, after Samasati’s management contacted Pure about increasing traffic and online bookings. The Samasati, a destination resort built for travelers who ‘live life off the beaten path’, prides itself on being a true LOHAS resort (Lifestyles of Health and Sustainability). A $290 Billion U.S. market – and growing – LOHAS, which are located throughout Central America and the Caribbean, in most cases have little to no online visibility. However, global visibility and increased bookings is what Oveedia offers to all LOHAS operating within a virtually untapped region of the Americas, giving the Company a ‘first movers’ advantage to become the Airbnb and Priceline of Central America and the Caribbean.