I'm in it for the long haul because the reward outweighs the risk in terms of how much I put into it.

But seriously, you all claiming to be long and not to worry about the price declining need to put down the company kool-aid for a second. It's not like this stock is going up, then down, then up, then down. This stock price is tanking. This needs to be brought up at the shareholder meeting. They either need to hire someone better at internet marketing or deliver some more efficient PRs. You can't let their excuse of bashers in London be the cause of the decline.