Universal Pictures obtained rights to an Ice Cube comedy for the big screen titled, you guessed it, Rocky Mountain High . Set in Colorado, and the article I saw stated most details were under wraps but that the budget was reasonable, like most of Ice Cube's films, and would be "likely to hatch another franchise". I don't think having the name Rocky Mountain High all over the set and at the box office will hurt us any, especially with a franchise spinning off. They're supposed to be working on it about now. I thought I saw something about it on the set once before, but I'm not sure now. Anyhow, it wouldn't surprise me if recreational MJ usage is in the mix. The timing should be perfect, as the RMH beverages really start to take off.
Ice Cube Pitch ‘Rocky Mountain High’ To Universal After 5-Studio Bidding Battle