Its 2015 the first real year of 4k adoption and this is the first year Ive met anyone with a 4k tv. I still dont have one yet and Im a very "early adopter" type tech person. Ultraflix is a leader in an emerging market that is definitely, not maybe, growing exponentially. If Ultraflix uploads anywhere near 250 A list films in 4k with HDR, it is TO THE MOON! We already have AV reviewers singing Ultraflix's praises on quality. Get the content, get on the devices. They are being late on deadlines which I don't like BUT you cannot say that they havent made amazing progress in general. They should just stop with any heads up on anything until its all done, then people wont have days to count. You may just want to sell and save your sanity, but if they get bought out the next day than that would probably be worse huh?