"The aggressiveness of the SUHD price adjustment suggests that Samsung has perhaps not been as successful as it might have hoped in positioning SUHD TVs as some sort of all-new category of TV technology. Not that consumers on the hunt for a high-end TV bargain will care about this, of course. Especially consumers in the US, where Samsung SUHD TVs currently have unique integrated access to a number of key ‘next generation’ sources, including Amazon’s debut High Dynamic Range (HDR) streams, as well as the UHD and HDR titles available from the M-Go and UltraFlix streaming platforms."