The fact is, the majority of the dilution that was occurring, was directly related to the Company’s primary debtholder’s convertible note; which was sold to multiple 3rd Party Investors. Most [3rd party investors] of which converted and traded with no regard for the Company, or the common shareholder. With this lock up and the ultimate retirement of this debt, we expect a more fluid process in moving our operations forward and anticipate that value to be reflected accordingly.

As Mr. Pereira stated in his Shareholder Address, “the Company anticipates up-listing to a higher exchange and exiting the murky waters of the Pink Sheet marketplace. As Pure Hospitality retires its legacy debt, the Company expects to more rapidly clean the balance sheets and greatly minimize the number of note holders. The Company also anticipates this change being reflected on the 3rd quarter financial filings.”

He is keeping to that promise!

So prepare yourselves for a promising beta test launch of Oveedia, and take comfort in knowing we are doing everything possible to assure that our success reflects where it matters most to you!

$PNOW ‘lock-up’ ties up the convertible debt for a certain period of time so that it can no longer be used [sold]. http://www.purenow.solutions/the-pnow-lock-up/