Lots of people who don't understand the intricacies of internet traffic misinterpret what these numbers mean. Just staying at a high level is very hard to do. Moving up consistently proves that people who are buying the 4K TV's are checking out UltraFlix. It also proves that an ever increasing number of people are hearing about UltraFlix and searching the web to find out more. To maintain your rank you must continually be bringing NEW searchers into your site.