I'm not a huge Starbucks person either, but on the very rare occasion I do go it's because I want that unique different flavors they have, not the cup. So, don't sell RMH short on flavor, because the very same holds true for them too. I order the energy drink and coconut lime water because of the very unique flavor they have and I could care less what's on the can while I drink it. About the only thing I like about the original can is the attention it got. However, I think the new design is crucial for big store marketing and I've said that from the beginning with lots of backlash mind you. I would love to get the original online, but if I can just walk into any given store and buy the same drink wroth a snowflake I'm just as happy if not more because I don't have to wait a couple days. Instant gratification, which is what everyone wants these days. if they can't have it now they'll get something else. I LOVE THE TASTE OF RMH. <----That rhymed and I didn't even try. HA I'M A POET AND DIDN'T KNOW IT.