"UltraFlix will now support Electronic Sell-Through (EST), aka, purchases. With EST, UltraFlix users can access new releases sooner and buy and store them in the UltraFlix Cloud for unlimited playback and enjoyment. Later this summer UltraFlix will start offering hundreds of major studio blockbuster titles for EST and rental. Stay tuned for updates on additional TV and STB platform roll-outs over the next several weeks. NanoTech is anticipating official UltraFlix support and availability on more than 95 percent of all 4K TVs and STBs this year." This is huge. Big money making moves.