Yes, and that giant has only just really been awakened. The potential is huge just in the USA alone, but you really can't underestimate the international potential because cannabis hasn't been blasted with bogus "evil weed" campaigns in many parts of the world. The places where it was, like in the USA, were for political and business reasons, and the truth is rapidly exposing the perpetrators, their hidden agendas and non-scientifically supported arguments for classifying marijuana as it is. As a result, the public acceptance and therefore sales growth can actually be even faster than in places like the U.S. where there is a revolution taking place, since there aren't so many people "brainwashed" by the smear tactics that we saw here. Of course, as this "revolution" we're seeing here advances, the growth of products associated with cannabis could expect to see amazing growth for a long time to come. Some of that sales performance will be from brand loyalty and, as we already know, it helps if you have the best tasting hemp infused beverages like Totally Hemp Crazy has! LONG AND STRONG, BABY!!!