Great post Atlas.......you have forsight and it is right on. In fact Vizio's first add run of UltraFlix conceptualized that exact look with the family of four sitting on the couch, popcorn bowl etc. ready to watch a theater like movie in 4K. To early to predict impact but 4K experience IMO will impact theaters negatively where we see some possibly fade out! Pretty hard to find a drive in theater these days just sayin! NTEK ....gettin summ more tomorrow!