I think the computation is also missing the fact that ultraflix gets a 3 month exclusivity through barter system employed by 4k studios. That three months window can attract all those 4k TV owners especially those with slow internet speed (4Mbps or less). We all know that not much people have a sustained 15Mbps or higher. A blockbuster movie, live sports and concerts and a major campaign by fall will capture the 1-2 million 4k TV owner who bought in 2014 and the expected another 7 million this year in the US alone. 23 million more will be sold worldwide.