Unveiling of UltraFlix? To Take Down Netflix! Amazon! Fighting words let's get it on APPLE we KNOW in Ntek camp we win hands down $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Apple may well unveil a subscription streaming service to complement its pay-per-view model on iTunes, while taking the fight to Netflix, Amazon, Now TV and the rest.