I think their work, since we aren't seeing any national cable/tv ads, is local in the target areas which will expand over time. They were basically using the same approach that they did for Red Bull. I saw references to truck/van graphics, scantily clad females to grab the attention of the guys, storefront displays, etc. If they don't cover any of it before the shareholders meeting, I'm sure a lot of unknowns will be cleared up after the meeting, and Rhino is supposed to be there.