have access to new releases sooner! "in addition to these advanced video quality playback technologies and driven by popular demand, UltraFlix will now support Electronic Sell-Through (EST), aka, purchases. With EST, UltraFlix users can access new releases sooner and buy and store them in the UltraFlix Cloud for unlimited playback and enjoyment. Later this summer UltraFlix will start offering hundreds of major studio blockbuster titles for EST and rental."