Yes they will be on 90% of all 4k TVs by the end of 2015. However, this does not mean they capture 90% of the mrkt. Two different things. If we capture 2% of that mrkt we are talking about huge revenue. Hope they can start advertisement sooner than what they said in SHL. We have great products. Let's get that product to consumer. All is about awareness. Consumer need to know you exist. Once they see your product they will never go back to others. Actually I was discourage by the number they mentioned in SHL having 1 mil by 2Q16. Not good. May be they are way too conservative. But get butt out there and start adv.