Yeah. Every co. Makes mistakes. This was one. So Thcz needs to learn from this. Maybe explain what went wrong. Not necessarily say it was a mistake. I don't think it was a mistake. Just that form of advertising didn't work out. Maybe advertising on local cable access channels would be better, it's cheap and perfect for a small biz. I use to work at a local cable channel here in d.c. Lots of small businesses do this