Not necessarily. We dont know how much was sponsored. It doesnt sound like a lot. This is the Minors. As they win, they can get into Nascar, and thats when millions start to notice our brand. Also, the money spent on Rhino is very small. No drink, however good, will sell itself. I know many think that red bull, monster just happened, but it was large marketing campaigns that continue to this day. Red bull for example still gives away free drinks at spring breaks, rockstar still sponsors UFC fights, etc, etc. Therevis a great picture of the driver drinking RMH Energy. Imagine if he one day gets into Nascar and becomes extremely famous, and at the same time, extremely loyal...