I agree. This is just the beginning of a new company. If I were to say it is a warm, sunny, beautiful day out...there will always be those who would say it's cold and rainy. I do have a little marketing/advertising experience and think this company is pure genius. IMO. The younger generation is not into TV/cable/radio...ext. They use social media, internet, phones, chrome devices, ext. For a new company to spend big bucks on advertising is ridiculous. Look what they have done thus far. THCZ LONG.