Day traders need to have all their positions sold before the bell rings. They are trying to make 10-15% on their money- by buying and selling. A longterm investor believes this company will be great in a couple of years. So, i believe this pps is yoyo-ing because of this day trading, but in time, i believe, thcz will be a great company. Many indicators, like the sales, the taste, the industry, the distribution, the management seem to indicate this. So again, i wont sell until this hits a minimum of 100 per share-and that is my hope. Where i think much improvement can be had is in the MARKETING. So, this sponsorship is a good thing- its a great start...