important (under-radar) ntek-development (for discussion). if you research hhse. you'll see content-quality improvements. many vodwiz titles may not be "suitable" for ultraflix (commercial appeal pov). but hhse has 3 new theatricals (by way of example). one just came out. two more ( "bonobos" and "the algerian" ) with commercial appeal. could make their way onto ultraflix

hhse already has "cook county" on ultraflix. if the relationship progresses (hhse now has 14 titles in walmart/target/et. al. - some now visible/available on vodwiz http://vodwiz.com/ ). then its reasonable to assume hhse will write 4k rights into future licensing deals. and they'll appear on ultraflix too

perhaps hhse will launch a "vodwiz+" ultraflix channel. like "armada tv". like "iron dragon tv" (speculation on my part)

there are more signs their joint venture may be heading in this direction. just another piece of a bigger picture/puzzle. another wrinkle. deal. another relationship ntek has been cultivating

hhse could easily put another 5-10 titles up on vodwiz by eoy. and 20-50/yr thereafter. best part? it doesn't cost ntek any licensing fees (which can be enormous - my research shows over $100k/mo for current a-list content. plus percentage of rake. that's a ton of hits just to break even)

so these kinds of deals are important. fly under the radar. maybe more important to longer-term thinking stock-holders. they add much needed "decent to higher-quality" content. volume. theatrical grade titles and relevance. without additional/upfront costs (may be best part)

just to name one major benefit. there are others (imho). cultivating a content-source like this is a smart strategy for ntek. far less risk. no capital expenditures. more content (huge)

again. just my pov