The way i see it is, insiders got in big yesterday for upcoming news. When that news actually hits? Who knows. Maybe tomorrow. I would imagine they wouldn't get in too early and risk MM's bringing it back down before news hits.

Day 1 buy big and create momentum and noise to attract more investors (Done)
Day 2 some more trickle buys from Day 1 impact
Day 3 (Friday) all hell breaks loose with news

Tomorrow would be the perfect setup. We shall see. I hope i'm right, haha.