No I don't think you're missing anything. I may even have replied to the wrong message in a string of messages where it appeared that some folks were confused about the difference between web orders supplied by external vendors and actually being present on "in-store" shelves and coolers. I just wanted to point out that there is a major difference. The price will be much better and it'll be more convenient for those stocking up on groceries to get the product while doing so. It's a win-win deal. Almost like night and day comparison to what currently exists as "available through Walmart".