As the company expands it will get harder for the average investor (without photographic memories) to keep all of the ventures fresh in their minds. That's because most investors don't have the team that Jerry and Tom have working for them. They are seasoned pros that know all too well that if you have a hot product that's rapidly gaining popularity, you have to get it out there as quickly as you can in as many formats or niches as you can. They know that they have to not only meet that growing demand for the product, but work feverishly to generate More demand on the marketing front. Many investors still have some skepticism and want to verify everything as soon as it's announced, but the team at the front lines is focused on that expansion much more so than they are investor relations. That should improve as they continue to grow.