Comcast has it in tiers. They have top end content they rent at the highest price, lower tier movies they rent for less, a monthly subscription service for $6 a month and movies they show for free. They also sell movies. Something NTEK could evolve into as 4K matures.

Or, they could just end up being a 4K content provider for all the big players. Of course, while doing this they could be working on getting the 8K and 16K tech going...