"Many major milestones have been reached since I became CEO of PURE," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. "However, as Softon nears Oveedia's completion and PURE moves to engage Leonardo, an entirely new milestone has been reached. And similar to our joining Sabre's $7 Billion Travel Network, joining Leonardo's network, should deliver a huge financial benefit to Oveedia."