This combination makes Oveedia a strong acquisition target for larger, globally dominant OTA's (Expedia, Priceline), or system integrators entering the travel market – such as Google.
Mr. Pereira concluded, "Now is the time to show shareholders exactly what we have been doing since I stepped into the CEO position with PURE. We are on our way to having one of the most incredible assets in the history of our organization. We are proud to show our continued progress to our shareholders, as well as members of the tourism industry for the Central American-Caribbean region."