Stopped in my local Best Buy in the Philadelphia suburb of Springfield. Ultraflix emblem was there on the displays of Sony, Samsung, and Vizio 4-k tvs. Believe me when I tell you that this is very good because Philly always gets what is "hot" or "The latest Thing" after everyone else has it. I spoke with a Sony technician ther and he was familiar with Ultraflix though it was only available on one size tv and was going to be on all models at some point. Vizio was running there regular Ultraflix 4k commercial, that was good.