Yes it should be company's job to do this along with commercial on tv to bring the masses to UF. But after reading posts from couple of folks here I realized there is disconnect on that department. I had to do the same thing about couple of weeks ago when I was in BB. But that time we had only Samsung. So I just brushed it off since they had only samsung tv in 4k. But now I have seen Many other tv makers coming with 4k feature. Remember marking always lag the product availability. Hoping NTEK will start the advertisement soon.

Remember this we also need to go after portable devices. This is huge mrkt in my opinion.