Oh man I love it! I had a very similar experience at BB with a Samsung rep who also hadn't heard of UF. I pointed to the UF logo right there on the Samsung display and told him about NTEK. He got all excited too. NFLX $650, AMZN $400 NTEK .01 the upside is unbelievable I told him, his eyes were like saucers and he repeated the ticker back to me twice. He shook my hand with both of his hands!