I have seen about 20 of those articles in past few months- all from companies I have never heard of. Yes all positive articles help in some way with brand and or stock awareness. I guarantee not one person on this board has ever heard of that website before.

we have heard of : wall st journal, we have heard of Barrons,seeking alpha, even Cramers dumb thesteet.com. But no one has heard of that one before.

It will happen within a year or two though- you will see it on the big boy sites.