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Now five months after the show, the Japanese company has finally announced pricing for three of its new models, each coming in significantly cheaper than the $7,999 it's charging for its XBR-75X940C 4K flagship. The 55-inch X900C will retail for $2,499, with the 65-inch version available for $3,999, while the X910C — boasting a bigger 75-inch screen — will cost $5,499. All three TVs will launch in July.

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