I believe, paying down, or eliminating debt, is an investment in yourself," stated Melvin Pereira, President and CEO of Pure Hospitality Solutions, Inc. "It is a true indication of who you are and what you intend for the future. Of course, building a profitable, successful business, will require proper financing. But it is absolutely asinine for this Company to carry this outrageous legacy debt – or any other liability, that is going to hinder and not spur our growth. And this is why we felt it important that PURE accelerate its debt reduction program."