Posted On: 06/18/2015 11:24:49 AM
Post# of 75076
MadBeez
We started slowly to learn what the brick and mortar stores were looking for and created marketing materials that complemented their goals/concerns. Next was to understand which products they are most likely to sell more of and build interest around those products.
We have been building product awareness/education by sponsoring car shows, providing taste tests and obtaining feedback from those consumers to better understand how the product will be received. This has been very educational.
Currently we have over 40 stores and are now (as of today) projecting to add about 20 stores per day from today forward.
Updates on Facebook of our new stores are happening slower than desired but as we increase staff this will occur at an improved rate.
Sales meeting today at 7:30am which includes a power point presentation, company and product backgrounds, flavor descriptions, web site design/goals etc.
We intend to hit the small chains first then the larger chain stores with our proposals.
Two of them already have taste tested and both gave an unprecedented 100% thumbs up. (~600) stores between them.
We will be requesting a small number of stores to begin with to roll this out responsibly and work out any kinks in the systems before adding additional locations.
When we present to them next week we will have a cooperative marketing plan and begin with print ads and working on radio and TV promotions for July rollout.
We are also developing our web site www.MadBeez.us to inform/educate and incorporating a database that will list the locations nearest to them. (This is under construction and hope to have much of this operational towards the end of next week.)
Currently we have 10 sales staff which includes one that is known locally for building the 5 hour energy brand in Minnesota and two who started with Naked Juice and built that brand.
As the college students start coming back in the fall we are working to engage this group with a unique program still being developed which is close to the experimental rollout.
We started slowly to learn what the brick and mortar stores were looking for and created marketing materials that complemented their goals/concerns. Next was to understand which products they are most likely to sell more of and build interest around those products.
We have been building product awareness/education by sponsoring car shows, providing taste tests and obtaining feedback from those consumers to better understand how the product will be received. This has been very educational.
Currently we have over 40 stores and are now (as of today) projecting to add about 20 stores per day from today forward.
Updates on Facebook of our new stores are happening slower than desired but as we increase staff this will occur at an improved rate.
Sales meeting today at 7:30am which includes a power point presentation, company and product backgrounds, flavor descriptions, web site design/goals etc.
We intend to hit the small chains first then the larger chain stores with our proposals.
Two of them already have taste tested and both gave an unprecedented 100% thumbs up. (~600) stores between them.
We will be requesting a small number of stores to begin with to roll this out responsibly and work out any kinks in the systems before adding additional locations.
When we present to them next week we will have a cooperative marketing plan and begin with print ads and working on radio and TV promotions for July rollout.
We are also developing our web site www.MadBeez.us to inform/educate and incorporating a database that will list the locations nearest to them. (This is under construction and hope to have much of this operational towards the end of next week.)
Currently we have 10 sales staff which includes one that is known locally for building the 5 hour energy brand in Minnesota and two who started with Naked Juice and built that brand.
As the college students start coming back in the fall we are working to engage this group with a unique program still being developed which is close to the experimental rollout.
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