The primary reason management released Oveedia's site design snapshots to the public, is to continue building shareholder confidence. By continuously delivering tangible, quantifiable results, investors recognize PURE's value potential. The other reason, was to invite shareholders to contribute to Oveedia's development. Management welcomes feedback during the testing phases, as the Company intends on rapidly rolling out and dominating the regional OTA market.

Oveedia, which will also be launched as an App – boasting social and visual media features not offered by other OTAs, will roll out with two integrated databases.