I think if UF can get enough content, concerts, a few tv series, and it establishes itself as the best quality from a technical perspective, it will be the place to go if you want to show your product... If they can stream live anything with a large market, like concerts it will just drive more business our way. . I think they probably arent paying much for the deals for catalogs but maybe taking a lesser percentage in rentals just to have it... Im sure many of these movies are just sitting collecting dust, so it benefits both of us. I also think that bigger film studios can see what we are doing with the smaller content providers and have feedback from them as well, May help drive bigger fish to the pond