Teaming up with the Jaco Tour Company greatly expands PURE's reach, giving Oveedia greater versatility and visibility through the promotion of exclusive tours and adventures – all accessible through the Oveedia OTA. Given that each country within the region will have or launch tour companies, teaming up with the Jaco Tour Company gives Central American-Caribbean region tour operators a preview of just how powerful of a marketing, advertising and online booking tool Oveedia is poised to be.