Of course, selling processors is the objective, but I'm also very much into marketing/PR and there is nothing sweeter than having your name bantered about in relation to something so epic and to show the public about an industry they didn't realize exists. It's like vaccines. I invest in INO and the average person has no idea there are vaccines being developed for cancer/viruses/autimmune diseases, but ebola or MERS goes public and suddenly the public is being educated in the new world of vaccine immunotherapy.