Posted On: 06/06/2015 11:30:32 AM
Post# of 96892
Mitch Lowe
From "Netflixed" by Gina Keating
Lowe, who had taken over the negotiations with electronics manufacturers, now leveraged his entertainment industry contacts on Netflix's behalf. He persuaded David Bishop, president of a newly formed nonprofit home entertainment lobbying organization called the Digital Entertainment Group, to mention Netflix in a speech to the media and the industry in Las Vegas in June 1998.
The brief mention--about how Netflix was promoting DVDs--was enough to stir interest in the convention hall. A stream of industry executives stopped and talked to Lowe about his new start-up. Little by little, Lowe built Netflix up as a player in the new digital entertainment ecosystem.
Fast forward almost two decades to Apple's WWDC 15 next week....Ultraflix streaming gorgeous imagery on the 5K iMac...interest stirred...
From "Netflixed" by Gina Keating
Lowe, who had taken over the negotiations with electronics manufacturers, now leveraged his entertainment industry contacts on Netflix's behalf. He persuaded David Bishop, president of a newly formed nonprofit home entertainment lobbying organization called the Digital Entertainment Group, to mention Netflix in a speech to the media and the industry in Las Vegas in June 1998.
The brief mention--about how Netflix was promoting DVDs--was enough to stir interest in the convention hall. A stream of industry executives stopped and talked to Lowe about his new start-up. Little by little, Lowe built Netflix up as a player in the new digital entertainment ecosystem.
Fast forward almost two decades to Apple's WWDC 15 next week....Ultraflix streaming gorgeous imagery on the 5K iMac...interest stirred...
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