Just listened to the whole radio interview for a second time. What we have is going to be larger than what we have imagined. At the time of the interview, they were on the third production run. 60 thousand cases of 12 each puts the total cans at 750 thousand. No wonder Amazon sold out. Btw, my email alert from Amazon says please act quickly, there is no gurantee this will remain in stock for long...Read between the lines...THIS WILL BE HUGE!!!