I recently read an article on the hidden meaning behind popular logos. I didn't realize so many logos had so many clever messages, designs, or meanings. When I saw that NTEK would sometimes put the "F" in front of the UltraFlix logo, I wondered if there was a hidden meaning behind it. Hence, the "F" You idea. Quite honestly, I wouldn't be surprised if that's what DF intended! However, I'm sure I'm over-analyzing it, though.